MERCEDES-BENZ
Art direction across CRM, digital content, and campaign extensions for Mercedes-Benz at RAPP. Focused on visual storytelling, concept development, and multi-channel communication systems.
Video Projects:
A series of video projects developed for Mercedes-Benz, created within limited budgets but driven by concept-first thinking and strong visual storytelling.
Many of these pieces were proactively initiated and developed in collaboration with the client, evolving from early ideas into fully realised content. Working closely with stakeholders and production teams, I focused on finding creative ways to elevate output through pacing, framing, and narrative clarity rather than scale alone.
These projects reflect an approach rooted in making resourceful, idea-led content that still feels premium and culturally relevant.
01: OneWeb Highlight Film
A concept-led highlight film created for Mercedes-Benz Germany to communicate the impact and achievements of the OneWeb (mercedes-benz.de) digital initiative.
I developed the core concept and narrative direction, working closely with a copywriter to structure the story and refine messaging across internal teams and stakeholders.
Throughout the project, I maintained ongoing client collaboration through weekly check-ins and was involved in key production stages, including briefing and attending voiceover recording sessions.
The film was presented at a major internal Mercedes-Benz conference as a central storytelling piece for the OneWeb programme.
Mercedes-Benz Wishlist
see it live here!
Concept and art direction for a Mercedes-Benz wishlist feature campaign across video and landing page formats.
Led idea development, elevated the initial brief, and briefed motion and graphic design teams for execution.
CRM and all the other stuff
Across ongoing CRM and communication work for Mercedes-Benz Germany, I contribute to a range of digital and content-driven projects spanning email, web, and video formats.
My role focuses on translating campaign and product messaging into clear, visually engaging customer communications while working within established brand systems. In several projects, I explored the use of AI-assisted tools to extend existing assets and better align them with creative briefs — for example adapting non-seasonal imagery for a spring campaign mailing by adjusting backgrounds and visual context to fit the intended narrative.
Alongside this, I regularly support the development of video content and digital storytelling formats, working closely with cross-functional teams to refine ideas, elevate execution, and ensure consistency across touchpoints.
